Proposal Essay Example | Topics and Well Written Essays - 2000 words - 3

Proposal - Essay Example The section of methodology would attempt to highlight the methods that can be used to gather data especially from secondary sources in a bid to explore the forces that often influence consumer behaviour to buy brands or products associated with Arsenal FC. The major aims of the study involve an investigation of how the behaviour of the consumers is influenced by sponsors of Arsenal football club. The study would also aim to highlight the impacts of sponsorship on soccer and how it affects the performance of clubs and how it yields the overall behaviour of consumers in the UK. The study is very significant in that it would attempt to investigate the behaviour of the consumers if it is influenced by the sponsors in any way as far as soccer is concerned. The study would also aim to investigate the impact of sponsorship on the performance of football clubs. Arsenal Football Club (FC) is a UK based English Club which plays in the Premier League and is regarded as one of the richest and most successful clubs as far as English soccer is concerned. The club was founded in 1886 and is also popularly known as the ‘Gunners’ which spot traditional white and red colours. Thus, according to information obtained from Arsenal FC’s website, they have a record of winning thirteen titles in the first division as well as thirteen Premier league titles. They have also won a record ten FA cups and two League cup winners as well as eleven charity/community shield winners among others in their history and this makes them one of the most highly rated clubs in English football. The Premier League therefore is the world’s most watched league and the most prestigious according to the Premier League’s website. It attracts players from virtually the whole world and was established in 1992. Since its inception, the Premier league has strove to attract quality